The Objective​
This UX case study focuses on enhancing the user experience for MCL’s attorney group website. Through meticulous research, competitor analysis, and client consultations, we identified key pain points and user needs. Our approach involved creating intuitive navigation, optimizing information architecture, and integrating a user-friendly interface. A crucial aspect was the incorporation of a distinctive branding popup to elevate the overall user engagement. User testing and feedback loops were integral in refining the design, ensuring a seamless and enjoyable experience. The outcome is a refined website that not only meets but exceeds user expectations, contributing to heightened client satisfaction and prolonged user engagement.
The Work
Website Transformation: Revitalize MCL’s online identity through a comprehensive website transformation, featuring new colors, typography, and a redesigned logo. Elevate the user experience with strategically placed visible elements, ensuring a modern and cohesive representation reflective of MCL’s professionalism. This project aims to enhance brand recognition and engagement for MCL’s legal services.
Online Lead Generation and Visibility: Deploy tactics for online lead generation, enhance MCL’s website analytics, and boost social media visibility. Strategically position MCL as an industry leader, fostering heightened engagement with the target audience and solidifying its prominence in the legal sector.
Tools & Tehnology
Graphic Design:
Adobe Illustrator
Adobe Photoshop
Prototyping:
Balsamiq Mockups
Adobe XD
Web Development:
HTML, CSS, PHP, JavaScript
ACF Fields
ACF Flex
Implementing an innovative approach through ACF Flex, we’ve empowered clients with the flexibility to choose containers and determine their quantity, facilitating the creation of modern, seamlessly functioning layouts. Meticulously designed with precision in CSS, these layouts offer a perfect blend of aesthetics and functionality. Leveraging multiple ACF fields, we’ve programmed an intuitive interface allowing clients to effortlessly click on desired fields, thereby generating new pages with their preferred styling. Additionally, in response to client requirements, we’ve successfully developed a customized version akin to the Elementor plugin or theme. This tailored solution ensures a sophisticated and client-centric design experience, reflecting our commitment to meeting and exceeding client expectations.
The website is meticulously crafted using HTML, CSS, PHP, JavaScript, and WordPress, incorporating minimal plugins to ensure optimal performance. Our commitment to delivering the best-performing website led us to prioritize clean code, reducing plugin dependencies. To enhance content management, we integrated advanced custom fields, providing the client with a user-friendly dashboard for seamless control and customization. Our approach not only prioritizes performance but also offers extensive customizability, meeting and exceeding the client’s expectations for a top-tier online presence.
Elevating Presence: MCL Unveils a Modernized Logo to Redefine its Brand Essence:
Developed a responsive website ensuring compatibility across all devices, featuring mobile-friendly image sliders, profile scrolling, accordions, and a strategically designed showcase to highlight services for targeted client engagement. Implemented improved SEO strategies and enhanced analytics tracking for comprehensive performance evaluation. The result is a seamlessly integrated platform that not only adapts to diverse devices but also maximizes user engagement and visibility while providing valuable insights through advanced analytics.
The Outcome
The culmination of our endeavors resulted in a successful transformation from MSG to MCL, a task that demanded a delicate balance between maintaining social presence and facilitating audience understanding. We orchestrated the creation of impactful billboards, engaging social media posts, and a professionally designed logo featuring vibrant pop colors and exceptional readability. Simultaneously, our commitment to a seamless transition was underscored by the development of a responsive website. This cutting-edge platform, incorporating mobile-friendly image sliders, profile scrolling, and accordions, not only adapts to diverse devices but also maximizes user engagement and visibility. With improved SEO practices and advanced analytics tracking, the final outcome is a sophisticated and seamlessly integrated online presence that effectively communicates our evolution and services while positioning MCL as a distinguished entity in the digital landscape.